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Situated at a crossroads for a while now, the book industry is witnessing something rather extraordinary. Not only is the book changing its format but we are also seeing an increasing mixturing of content being produced, packaged, sold and consumed by a generation that has exposure to various forms of media.
New players are entering the market and through cross-fertilisation are creating new and more innovative products. This has forced existing businesses to not just rethink their strategies to increase sales but also come up with fresh, creative ideas on what to produce and how to incorporate new types of content. In this context, the internet is offering a larger participatory role for the consumer like no other medium ever has.
Last year, GLOBALOCAL 2010 looked at how English language markets were negotiating issues of territory and grappling with the advent of new technologies. This year we present a two-day event that comes to you in a new format that includes presentations, panels and workshops geared towards bringing the industry in contact with other players who share the market and, through that, to forge liaisons.
KEY HIGHLIGHTS
KEYNOTE ADDRESS
* Crossing currents – from books to games,
* film to books – single content, many strategies
PANEL DISCUSSIONS
* Crossmedia Story Telling - What has been done in India so far? iPad, Kindle and E-Readers – Can we really adapt the international strategies to the Indian market? Does this change the future of reading in India and in the world?
* India and the World - Different markets and their view on India. Doing business with India – Indian and Global perspective
* Printer and the Digital Challenge - What can printers do to cope with the changing industry?
PRESENTATIONS
* The Changing face of retail: Online Vs. Traditional Formats
* Learning from Music Industry – Digital Rights Management, Monetisation etc.
* Learning from Magazine Industry – Digital Rights Management, Monetisation etc.
* Gaming and Books: How Does One Inspire the Other?
* Books and Film/TV: How Does One Inspire the Other?
* Cloud Computing and the Publishing Industry
* Comparing Various E-Reader/Tablet Devices and the Future
* Open Source Vs. Paid Content
WORKSHOPS
Digital Practices
* E-pub and E-books – How to digitize your content
* Mobile technologies – How content starts to move
* Digital Rights – acquiring and managing digital rights
Social Media Marketing
* How to include social media in digital marketing strategy
* Reaching new target groups through crowdsourcing and gamification
Check out the speakers at this year's Globalocal or register now!
New players are entering the market and through cross-fertilisation are creating new and more innovative products. This has forced existing businesses to not just rethink their strategies to increase sales but also come up with fresh, creative ideas on what to produce and how to incorporate new types of content. In this context, the internet is offering a larger participatory role for the consumer like no other medium ever has.
Last year, GLOBALOCAL 2010 looked at how English language markets were negotiating issues of territory and grappling with the advent of new technologies. This year we present a two-day event that comes to you in a new format that includes presentations, panels and workshops geared towards bringing the industry in contact with other players who share the market and, through that, to forge liaisons.
KEY HIGHLIGHTS
KEYNOTE ADDRESS
* Crossing currents – from books to games,
* film to books – single content, many strategies
PANEL DISCUSSIONS
* Crossmedia Story Telling - What has been done in India so far? iPad, Kindle and E-Readers – Can we really adapt the international strategies to the Indian market? Does this change the future of reading in India and in the world?
* India and the World - Different markets and their view on India. Doing business with India – Indian and Global perspective
* Printer and the Digital Challenge - What can printers do to cope with the changing industry?
PRESENTATIONS
* The Changing face of retail: Online Vs. Traditional Formats
* Learning from Music Industry – Digital Rights Management, Monetisation etc.
* Learning from Magazine Industry – Digital Rights Management, Monetisation etc.
* Gaming and Books: How Does One Inspire the Other?
* Books and Film/TV: How Does One Inspire the Other?
* Cloud Computing and the Publishing Industry
* Comparing Various E-Reader/Tablet Devices and the Future
* Open Source Vs. Paid Content
WORKSHOPS
Digital Practices
* E-pub and E-books – How to digitize your content
* Mobile technologies – How content starts to move
* Digital Rights – acquiring and managing digital rights
Social Media Marketing
* How to include social media in digital marketing strategy
* Reaching new target groups through crowdsourcing and gamification
Check out the speakers at this year's Globalocal or register now!
